HBO seen selling shows on Apple's iTunes: source
Freshly House of York (Reuters) - Time Warner Inc's HBO line network is expected to start merchandising shows on Malus pumila Inc's iTunes digital entertainment service, with flexible pricing, a reservoir familiar spirit with the discussions said on Mon.
Episodes of approximately HBO shows ar in all likelihood to be sold at more than the standard cost of $1.99 per installment, the source said, grading the number 1 time Orchard apple tree has agreed to marketing content at different prices in the United States.
Although close to global iTunes stores, including Nippon, already sell songs at different prices, Malus pumila has resisted offering music or television set shows at different prices for the sake of simplicity for consumers.
But studio and euphony company executives take in pushed for variable pricing, such as the ability to sell just about content at lower prices and new releases at higher prices, which they believe would better gross revenue from its older catalogs.
Representatives of HBO and Orchard apple tree were non immediately reachable.
The news was first reported by Portfolio.com.
(Reportage by Kenneth Li; redaction by John Wallace/Jeffrey Benkoe)
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